Performance marketing for ecommerce
We help ecommerce brands increase repeat purchases with smarter SMS and make GA4 data reliable enough to act on. Start with a free growth audit. No retainer required.
Two levers. One clear view.
Flows and campaigns with a job to do: recover the browse, welcome the new customer, and create more repeat revenue without exhausting your list.
Clean events, useful reporting, and an attribution setup that connects the ad click to the cart to the order - so you can allocate spend with confidence.
Performance, explained
We define the opportunity, the baseline, and the measurement window together - so “results” never means a moving target.
Review the customer journey, SMS setup, and measurement stack.
Choose one measurable opportunity and establish its baseline.
Set the work, timeframe, success condition, and attribution rules.
Ship the first focused sprint and keep the reporting visible.
When the agreed result is verified, that is when payment happens.
Words from the work
These founders speak to the strategy, care, and implementation behind the work. The current examples are lifecycle email projects; ecommerce SMS results are being added as they become available.
“He understood my brand voice so quickly that every email sounded like it came from the brand.”
Derek describes a smooth, fully owned email-flow build - from strategy and setup through design and implementation.
“There was a level of personalization that made me feel like I should give him a shot.”
Ryan found a shared vision in the conversation that followed a thoughtful, personal introduction.
“He really does create a lot of value in a very short space of time.”
Eleanor highlights an email system shaped around the brand’s tone, positioning, customer journeys, and social presence.
“He went absolutely above and beyond my expectations.”
Leigh trusted him with an email sequence during an international move and appreciated the care, flexibility, and attention to every question.
Anonymous case studies
Three practical stories about finding the signal, respecting the constraint, and making the next decision easier.
Problem: Shipping-related friction was quietly eroding margin in jewelry and accessories. Work: We agreed on the customer journey and repeat-purchase baseline. Result: Over 70 days, the work helped lower the volume of complaints tied to shipping. - Jewelry & accessories · UK · 70 days
Problem: Service queues were slowing every answer. Work: We grounded a measured change in the starting CAC and introduced it over 60 days. Result: Customer service resolution times became faster without requiring a disruptive reset. - Toys & games · Canada · 60 days
Problem: Financial decisions depended on reconciling several platforms by hand. Work: With limited budget and no dedicated resourcing, we kept the measurement work deliberately practical. Result: After 70 days, the team had fewer discrepancies between platforms and a clearer view to work from. - Musical instruments · USA, Colorado · 70 days
Questions, answered
We bring a sharper read on what is happening - and what to do next.
It means no upfront cash and no monthly retainer. We agree on the work, baseline, measurement window, attribution rules, and success condition first. You pay only when that agreed result is verified. Tool costs, ad spend, and any minimum fee are disclosed before work begins.
We review one practical part of your retention or measurement setup and send back a concise read on the clearest revenue leak, what is likely causing it, and the first change worth testing. It is free, takes about 15 minutes to discuss, and comes with no obligation.
For the first read, a link to your storefront and a little context is enough. If we move into a sprint, access may include GA4, Shopify, and your SMS platform. We will request only what is needed and confirm permissions before touching anything.
Most first sprints run for 30–70 days depending on the channel, baseline, and amount of customer activity. The exact timeframe and what happens if the result is not reached are agreed in writing before execution.
No. The best fit is a growing ecommerce brand with real product-market pull and enough customer activity for SMS and analytics improvements to compound.
That is a useful starting point. We inventory the current events, identify broken or duplicated signals, then create a prioritized measurement plan your team can use.
Start with a focused audit. We will review your current customer journey and measurement stack, then recommend a practical first sprint based on the clearest opportunity.
The fee, baseline, attribution rules, and measurement window are agreed in writing before the sprint starts. There is no hidden percentage or retroactive reinterpretation of “results”; any tool costs, ad spend, or minimum fee are disclosed up front.
Our core setup is GA4, Shopify, and SMS platforms. WooCommerce and other ecommerce stacks may also be a fit; the free audit is where we confirm what can be measured cleanly.
Office Copy Deal handles the agreed strategy, copy, measurement work, and implementation. If a platform permission or specialist dependency sits outside the sprint, we will flag it before work begins.
That scenario is defined before execution. We review the evidence against the agreed baseline and window, then either close the sprint without a performance payment or agree a new, separate scope - never a surprise extension.
The proof is in the pattern
See where the customer journey loses momentum without sending more traffic into the wrong place.
Turn disconnected events and campaign noise into decisions your whole team can understand.
Build timely SMS moments that help a great product become a repeatable relationship.
Service area
Remote-friendly, detail-obsessed, and ready to work wherever your storefront lives.
Make the next move
Tell us what you sell, what feels stuck, and where the numbers stop making sense. We’ll send back a clear first read.